Marketing Tools

Internal Products & Data Visualization • Facebook, 2016–2018

Built tools for the global sales team, who used these tools to visualize large-scale ad performance, and present their findings to CMO types from the company’s top 15-ish customers in the world. The project’s success led it to be snatched up by a larger and more permanent team.

Continued building related tools aimed at small and medium businesses, with significantly more automation and number crunching, and fewer fancy visuals.